Before starting an email marketing campaign, it’s a good idea to look over some campaign guides to get some ideas for how to improve your work. If the chosen campaign succeeds, your emails will provide excellent returns on your investment. It is critical for a newcomer to generate some eye-catching and innovative emails that can outperform a slew of automated newsletters and compel your subscribers to act.
According to statistics, there are likely many different sorts of email marketing campaigns that can attract and engage visitors to your website. If you’re an email marketer looking for fresh ways to grow your business, we’ve compiled a list of prominent email marketing campaign examples that have taken email marketing to new heights. These examples can help you improve your content and enable methods to find and launch a successful campaign.
Welcome emails
With a welcome email, an email marketing campaign was able to get the highest open rates. They establish a positive first impression on subscribers and fill them in on brand items and services. This notion of sending a welcome email series to subscribers has been employed by companies like headspace. These emails contain links to websites or landing pages that effectively represent what headspace has to offer to the recipients. Patagonia, for example, employs the welcome series for new subscribers who sign up for their email list. It allows them to easily publish product information, promote future sales, and keep their customers up to date on new product releases. This feature boosts brand affinity and gives subscribers the assurance that they will have a close relationship with the brand.
Implementing personalization
Personalization is important in email marketing campaigns, just as it is with welcome emails. Email marketing for agencies has been observed to take great attention in developing customised material for specific subscribers. Readers who are sick of generic information are overjoyed to receive some interesting content tailored to their interests, and they skim through their inbox only paying attention to emails that attract their attention. As a result of such email marketing strategies, the email medium continues to grow at an incredible rate, nurturing success across all industries. Airbnb carefully implements this personalization technique and compensates for the lack of design by providing individualised content. Airbnb makes an effort to send desired information and even sends emails after a basket is abandoned in order to provide tailored fit emails that satisfy certain needs.
Drip marketing
A drip marketing email strategy keeps businesses informed and allows them to send out as many relevant emails as possible. However, before sending, make sure you distinguish between window shoppers and potential prospects who are looking for deals and surprises in your emails. You can obtain the most engagement from your subscribers by using drip marketing and trigger-based emails in the body of emails. One of the reputable organisations, Boxycharm, for example, creates some captivating and eye-catching subject lines that persuade individuals to read the email all the way through.
To keep their readers engaged, Product Hunt, an online community for sharing new products, uses drip marketing campaign emails. They make sure to stay on a schedule that can provide additional value to readers on a regular basis, whether it’s daily, weekly, or monthly.
Emails with interactive elements
Any business start-up will benefit from having emails with interactive components. It offers clients a sense of worth and allows them to voice their opinions. EmailMonks have recognised their value and have made it a point to capitalise on it. They attempted to create an entire campaign around it, knowing that pleased consumers are a valuable resource and a win-win situation for all parties involved. They incorporated games into their email marketing strategy and were able to stand out amid the dozens of other comparable campaigns. Some companies, such as GrowthHackers, use a social perspective in their email marketing and provide a series of high-quality material to celebrate such issues. Setting a strategy for creating an email marketing campaign that follows current trends will help your campaigns stand out and generate success in your businesses.
Wrapping Up
With the speed at which the business world is migrating to the digital plane, it’s easy to see how email campaigns can provide a variety of benefits. You can apply some of the types of campaigns that your subscribers will appreciate based on your business goals. So, in 2021, use these concepts and brilliant marketing tactics to boost your ROI and create unforgettable email marketing campaigns.
