There are a plethora of website design suggestions available on the vast world wide web, or interwebz as it is frequently referred to. Many people have their own ideas on how a perfect website should look. This is due to the fact that the design is subjective. What one person finds appealing may appear repulsive to another. Web design, on the other hand, is one of the most crucial aspects of a website’s success. In fact, nearly half of respondents believe that the design of a company’s website is a significant component in establishing its credibility. As a result, conversions, bounce rates, and other metrics are affected. Here are some research-based suggestions and strategies for quickly improving your website’s design and speed.
1. Website Speed is an Absolute Priority
One of the most underappreciated aspects of web design is the importance of speed. Bounce rates, user satisfaction, conversions, and revenue are all affected, according to research. Visitors will leave if your site is slow. Period. Furthermore, because the user is concerned, the search engine is concerned as well, and the page load speed is factored into the ranking. As a result, it’s critical to invest as quickly as possible in getting your website up and operating.
2. Utilize Hick’s Law
In simple terms, Hick’s Law states that the more options a person is given, the longer it takes him to make a decision. In fact, there is an excellent research of this phenomenon in which consumers in supermarkets taste a variety of jams. Those who had the greatest options were less likely to buy jam than those who had the fewest options. By limiting the alternatives available to your users, you may be able to enhance conversions. Here are a few examples of how this might work in practise:
Reducing the number of menu items is a good idea.
Limit the number of fields on the form.
Concentrate on the call to action.
3. Remove Sliders and Carousels
Carousels are popular among website owners. Customers have undoubtedly demanded this as one of the most important features. Unfortunately, research indicates that they are largely ineffective.
The University of Notre Dame has some of the most interesting data. According to the website’s author, the first slide in the carousel attracted about 90% of all hits, while the remainder were mostly disregarded.
Ninety percent! Isn’t it true that the other slides are worth including?
Sliders and carousels suffer the same issues as tabs and accordions. Frequently overlooked. This is made worse by the fact that only a small percentage of visitors read the entire page. Because most individuals are only skimming, you’re unlikely to make any extra clicks to view the material. But what if you need to use the information posted in those locations in some way? That’s exactly what we’re trying to accomplish.
4. Prioritize Scrolls over Clicks
So, if you don’t want to condense the data into a slider or accordion, how do you convey it? Answer: Just put everything, even the ones that are generally stored, on one lengthy page. It actually works.
This is demonstrated with an intriguing Crazy Egg case study. From a basic and easy sales page to a page that is 20 times longer than the original. Conversions increased by 30% as a result of this. The majority of users appear to prefer browsing than clicking. As a result, if you’re currently dispersing product information across multiple pages, you should reconsider your strategy.
5. Direct Attention With Visuals
The ability to advise consumers is one of the most important aspects of actionable web design. To do this, assign different weights to various pieces and concentrate on where you want them to appear. However, you can achieve this by using more direct visual signals. One strategy is to take advantage of the fact that people prefer to glance in the same direction as the people in their advertisements.
In the image above, notice how more people are reading the text the baby is gazing at while the baby is staring at the camera. This is real, and you can use it to drive attention to your website in the places where you need it most.
It does not, however, have to be that delicate to attract the visitor’s attention. It can be useful, to be honest. Researchers examined the above effects on simple arrows pointing to things in one study.
What Are Your Favorite Website Design Tips?
Website design can be a difficult subject to grasp. We hope that the information provided above will assist you in improving your own web design process. Please feel free to add any additional advice, studies, or information in the comments section.